Feb 19, 2024
Industry Insights

Mandarin continues to be the second most spoken language in Australia

Census data reveals Mandarin is the second most spoken language in Australia

Mandarin continues to be the second most spoken language in Australia

Census reveals Mandarin is the second most spoken language in Australia

In the latest Census data released by the Australian Bureau of Statistics on Tuesday, Mandarin continues to be the most commonly spoken language other than English at home, with 685,274 speaking the language (2.7 per cent), up by almost 90,000 from the last Census in 2016

Why it is important to adapt to today's changing cultural landscape

Australia is home to one of the most culturally and linguistically diverse populations globally, with over 300 languages now spoken in Australian homes. We truly are a nation of nations. The majority of settlement for newly arrived migrants, refugees and asylum seekers occurs within the country's two most populous states being New South Wales and Victoria

Why it is important to give your migrant customers content they can consume in language

With over 75% of the 4 billion daily users of the internet being non-English speakers, it makes sense to talk to them in their native language to ensure you're capturing as much of the addressable market as possible. We are living in a connected community so organisations need to deliver greater value to this significant segment of the consumer market.

What we know

Digital Preference: Digital interactions are the preferred channel of choice

Native Experiences: 84% of international consumers say they’re more likely to buy from a website with product information in their own language.

Native Search Engines: 50% of Google searches are performed in languages other than English

Online & Connected: There’s over 20,000,000 smart phones connected in Australia. Over 90% of the Australian population is online.

AI Localization: New technologies allows content to be delivered in over 100+languages which reaches 95% of the world's GDP

Read more

Mandarin remains as most spoken language other than English in Australia, 2021 census data shows (sbs.com.au)

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We have extensive experience delivering a broad range of solutions across the customer contact ecosystem. If you're interested in discovering what low-cost and effective strategies can be implemented, connect with us today.

Jacqui Gigliotti
Written By

Jacqui Gigliotti